WELL PHARMACY TEAMS UP WITH WH SMITH TO LAUNCH NEW STORE AT BIRMINGHAM AIRPORT
Well Pharmacy, the UK’s largest independent pharmacy chain, today announces the opening of a new store in Birmingham Airport, as part of its ongoing partnership with WHSmith, the global travel retailer.
The new store is located inside WHSmith’s flagship airside store in Birmingham Airport, the biggest and busiest airport in the Midlands, and the seventh largest airport in the UK. The Well Pharmacy introduces a wide selection of pharmacy products and expert healthcare services, complementing the retailer’s range of health and beauty, travel essentials, food-to-go and tech.
The opening of the new Well Pharmacy means customers shopping in WHSmith will be able to benefit from a qualified in-store pharmacist to give them personalised support and advice and offer a wide variety of over-the-counter medicines including Pharmacy only medicines and Well’s own labelled products.
This is the fourth Well Pharmacy to open inside WHSmith stores in travel locations, following openings in Heathrow and Gatwick airports, and London Euston rail station, and is the latest example of how WHSmith is establishing itself as a one stop shop destination for today’s travelling customers.
WHSmith opened it’s state-of-the-art Birmingham 6000 sq ft airside store in November 2023 and has received very positive feedback from customers since opening. Strategically located within the departure lounge, the store provides travellers with unparalleled service alongside the convenience of a one-stop-shop for all their travelling essentials, making their journey seamless and enjoyable. The addition of a new Well Pharmacy ensures customers can now access expert healthcare advice and services in addition to the wide range of products in one location.
Statement from Andrew Caplan, Chief Retail Officer, Well: "Well Pharmacy are delighted to continue to work in partnership with WHSmith in providing a one stop shop for all travellers’ needs."
Andrew Harrison, Managing Director, UK Travel, WHSmith said: “Today we are celebrating the opening of a fourth Well Pharmacy inside our UK Travel stores and adding their health expertise to our offer. Our travelling customers are time-pressed and want a fast, convenient and enjoyable shopping experience when on the go and our one-stop-shop format is designed to offer customers everything they need under one roof. Coming just one week after the launch of Smith’s Family Kitchen, our new, high quality, own-brand food range, customers have plenty of reasons to shop with WHSmith when they next travel through Birmingham Airport.”
Richard Gill, Commercial Director of Birmingham Airport said: “The introduction of the Well Pharmacy within the biggest WH Smith airside store is a welcome addition to our departure lounge. Customers will be able to get those last minute items but also talk to a pharmacist for any advice.
“WHSmith has been a partner for many years at the airport and is always looking into ways to enhance the customer experience. The new store only opened in November last year and already additions are being made, with the introduction of the new pharmacy.”