Wrapchic Due to Launch at Birmingham Airport
February will see Wrapchic take its latest voyage to Birmingham Airport offering Indian style street food as well as an extended menu including ‘The Great Indian Breakfast’ and a range of incredibly unique sandwiches and wraps that can accompany passengers on-board.
After a successful five years, Wrapchic is excited to continue soaring high by opening its latest outlet in a prime position within Birmingham Airport.
Wrapchic is fast Indian food – but its unique menu offers food cooked and prepared by top Indian chefs in a welcomed healthier way. Wrapchic combine authentic Indian food with modern ways of eating on the go and has created an immense buzz wherever it lands. Wrapchic is currently making an envious mark in the fast food arena because consumers are looking for something unique, interesting, and healthy. Food is about much more than just ‘filling your boots’ now, so Wrapchic’s concept, wonderful team and gorgeous eateries keep fiercely loyal Wrapchica’s coming back again and again!
Wrapchic already has hugely popular and established flagship outlets in major sites across the UK including London, Sheffield, Bradford, Milton Keynes, Dudley and even Dubai to name a few! And with its Headquarters just down the road, and outlets in The Bullring and on Solihull High Street, Wrapchic is really making a name for itself within Birmingham.
The product range at Birmingham Airport will also offer a new and full breakfast menu. The new items include – Indian breakfast muffins, porridge and Indian filled 'paratha’s on a budget' as well as an array of brand new fillings, such as the egg bhurji and lamb kheema. Wrapchic will also offer a take away option for passengers wishing to take something on board their flight. Wrapchic will have a chiller rammed with grab and go items such as a beetroot lamb sandwich or soya kadhai wrap.
Wrapchic was created by Mahesh Raikar in 2012. Mahesh has 20 years of food industry experience behind him including a senior role in a Fortune 500 company. He wanted to make the much loved Indian cuisine available to the bustling lunch time market by pushing the boundaries of the way we eat our Indian food in a modern world. After working for over two years on the idea, testing and retesting, designing and redesigning, Mahesh invested his own money into opening the first Wrapchic in Birmingham City Centre and hasn’t looked back since.
Mahesh explains what makes Wrapchic’s food stand out from the crowd: “All our core ingredients are prepared at a central location by our expert chefs in order to maintain product standards and authenticity. The ingredients are then delivered to our stores for final preparation”.
He adds why he feels Wrapchic are operating at the right time in the right place: “Our concept is unique in the quick serve food sector and brings something new and fresh to the consumer. Our existing outlets are doing extremely well in terms of footfall and profitability. The public have really taken to the concept of healthy, fresh, tasty, Indian food served in a burrito”.
He adds “We are extremely excited to be invited to open our doors in such a popular airport close to where Wrapchic was born back in 2012. Our roots are in this city and we’re proud to say we are becoming a recognisable brand here”.
Richard Gill, Head of Commercial at Birmingham Airport, said: “We are looking forward to welcoming local business Wrapchic to the airport. We are confident the healthy and authentic Indian food will be very popular with our passengers.
“With burritos, wraps and bowl food on the menu as well as vegan, halal and gluten free options it really does cater to everyone.”
Wrapchic will be opening in February at the airport. The Wrapchic team will be on hand to talk to consumers about what makes Wrapchic special. Wrapchic will also be offering complimentary tasters throughout the day on launch.
For more information about the Wrapchic please visit www.wrapchic.co.uk