Birmingham Airport Invests in Passenger Experience

Birmingham Airport has started a multi-million-pound programme of development works to improve the passenger journey through the airport terminal.

The works include redeveloping the security processing area to provide more boarding card gates, a dedicated security preparation area and a refreshed waiting area with new flooring and lighting.

Commenting on the investment, David Winstanley, COO for Birmingham Airport, said: “This investment follows record passenger growth and to ensure that we’re prepared for the coming summer period, when the airport will welcome new long-haul services to New York, Boston and Toronto, as well as many new popular short-haul destinations.

“The service we give our customers is an absolute priority for us so we’re investing a great deal to improve the airport journey.”

The Airport is also developing its retail and catering offer, with the recent opening of The Factory restaurant and the arrival of Kurt Geiger to its airside shopping experience.

Later this spring, a new Bottega prosecco bar will open as well as wrapchic – an Indian inspired burrito and sandwich outlet.

A covered walkway to the terminal is also under construction for those who choose to walk to the terminal from the free drop off car park, and a new 178-guestroom Hilton Garden Inn hotel will open in the summer.

New digital wayfinding and signage will be introduced before the summer season.

Additional staff are being recruited in key customer facing areas, including terminal operations, customer relations and security officers.